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Usama Young Advisory

Every seat in the building.

I have spent 20 years inside the NFL and have held every seat that matters to how an organization treats its people. I played for three teams and served as a team captain. I am a Super Bowl champion and a two-time Walter Payton Man of the Year winner. I spent seven seasons as a replay assistant, seeing the game from the enforcement side. I spent eight years at the League Office, working alongside the player engagement team across all 32 clubs. Most recently I served as a club vice president, rebuilding and leading a department in one season.

Along the way I founded Believe in U, a youth nonprofit in Charlotte that has reached 3,000 students and raised $250,000, and earned a master's degree in strategic management from the Kelley School of Business, athlete development certification from The Wharton School, a leadership certification from the Center for Creative Leadership, and executive coaching training with XBInsight.

Usama Young Advisory exists because most organizations know what they want their people to feel and have no idea how to build it. I have done that work at the league level and inside a franchise, and I bring the same playbook to teams, universities and companies that compete on talent.

My operating philosophy fits on one line: take care of the people and the winning follows.

Usama Young in a navy suit and white collar, looking at the camera

20 years, five seats.

  1. 2007 to 2014

    Player

  2. 2010 to present

    Believe in U founder

  3. 2017 to 2025

    NFL League Office

  4. 2018 to 2025

    NFL Replay Assistant

  5. 2025 to 2026

    New York Giants, Vice President of Player Engagement

Usama Young, smiling, holding a gold medal, standing with colleagues in front of a screen
Usama Young speaking on stage at an NFL front office program

Built for the front office.

Eight years at the League Office and a season running a club department. The same playbook now serves teams, universities and companies.

Education and credentials.

Education

  • Master of Science, Strategic Management, Kelley School of Business, Indiana University
  • Professional Athlete Development Certification, The Wharton School
  • Bachelor of Science in Education, Kent State University
  • Executive Coaching, XBInsight

Certifications

  • Leadership Certification, Center for Creative Leadership
  • Certified Transition Coach, NFL
  • NFL INSPIRE Leadership Program
  • NFL Legends Program

The work outside the boardroom.

I founded Believe in U in 2010. The foundation has reached 3,000 students and raised $250,000. Its flagship program, Camp F.L.O., takes middle schoolers in New Orleans outdoors to practice emotional regulation, conflict resolution and reading. It is where the fourth line of my approach, what you leave behind, gets tested every season.

Usama Young Advisory is a separate entity from Believe in U, a 501(c)(3) nonprofit founded by Usama Young.

Start with a conversation.

If your organization's results depend on how its people are treated, we should talk.